In a context where intimate cosmetics are emerging as a fully-fledged field of innovation, Laboratoire Orescience confirms its leading position in France in the bespoke development of care products dedicated to sensitive areas.
Our Research & Development department formulates targeted products to meet the specific needs of the intimate area: daily hygiene, localised hydration, post-hair removal soothing, depilatory care and intimate brightening. Every development follows a strict formulation standards, combining tolerance, efficacy and naturalness, in full compliance with European regulations.
As part of this development strategy, Laboratoire Orescience continues its commitment to intimate care by focusing its efforts on a still underexplored segment: pubic hair smoothing. This type of product addresses a concrete and often overlooked need: to soften, relax and tame pubic hair in order to enhance tactile comfort, the aesthetics of the intimate area, and overall skin sensation, particularly after hair removal or during regrowth.
Why develop a pubic hair smoothing treatment?
Due to the effects of androgens at puberty, pubic hair becomes thicker, denser and often takes on a curly or coiled texture. Unlike scalp or facial hair, pubic hair has a unique implantation and a firmer structure, which can cause roughness, repeated friction or discomfort upon contact, especially during regrowth. A targeted smoothing treatment helps soften the hair fibre, reduce discomfort and provide greater softness to this sensitive area.
With evolving hair removal habits, some consumers now choose to maintain their intimate hair while seeking care solutions to enhance, tame and improve comfort.
The development of a dedicated smoothing product offers targeted action on the keratinised fibre:
- Softening of the hair to reduce rigidity and friction
- Enhance skin feel with a soft, peach-skin finish
- Promotes skin comfort, particularly during post-epilation or post-shaving regrowth phases
This type of formula is part of a sensorial, non-gendered and inclusive approach, aligned with current expectations in natural, respectful and high-performance intimate cosmetics.
Pubic hair smoothing care: bespoke formulation for sensitive intimate zones
Developing a smoothing treatment for pubic hair requires precise galenic expertise, adapted to the specific constraints of the intimate area. At Laboratoire Orescience, each formula is designed to meet strict criteria for tolerance, safety and sensoriality.
The formulation is based on several key parameters:
- A physiologically adapted pH for the external intimate area, respectful of the skin microbiota
- Optimal tolerance, validated by dermatological tests on sensitive skin
- A light, non-greasy and breathable texture, with a soft and silky finish
The formula relies on a synergy of functional active ingredients rigorously selected for their efficacy on the hair fibre and compatibility with intimate area application:
- Vegetal phytokeratin: coats the hair fibre and restores suppleness
- Panthenol (Provitamin B5): softens, protects and supports hair resilience
- Plant-derived squalane: nourishes and enhances softness to the touch
- Niacinamide: improves the quality of perifollicular skin and soothes hair removal sensitivity.
- Murumuru butter or flax extract: tames hair without greasy or sticky residue
Available as a fluid serum, gel-cream or milky mist, this treatment can be integrated into various routines: daily ritual, regrowth maintenance, or targeted post-hair removal care.
A response to global trends in intimate cosmetics
Pubic hair smoothing care is part of a new generation of intimate treatments, driven by growing demand across European, North American, Asian and Middle Eastern markets. This once discreet segment is now becoming a true space for cosmetic expression, combining aesthetics, comfort and targeted care.
Once confidential, products dedicated to the intimate area are now widely embraced and no longer hidden: they are fully integrated into body care routines, with clear expectations regarding efficacy, tolerance and responsible formulation.
Several underlying trends are supporting the rise of such products:
- A desire to fully embrace intimate hair, without necessarily resorting to removal
- Increased attention to skin wellbeing, sensorial experience and texture softness
- Formulas based on ingredients selected for their safety, traceability and compatibility with the intimate zone
- A demand for non-gendered care, designed for modern, inclusive and customisable routines
Conceived as a natural extension of the intimate routine, this smoothing care enhances Laboratoire Orescience’s formulation expertise.
- Cleansing foam for intimate hygiene with physiologically adapted pH
- Brightening cream for sensitive areas
- Soothing post-hair removal mists
- Hydrating treatments for the vulvar and perineal areas
This modular approach enables brands to build coherent, distinctive ranges adapted to multicultural expectations, while respecting the specific regulatory requirements of each market.
Orescience know-how at the service of bespoke intimate care
As a cosmetic manufacturing laboratory, Orescience supports its clients at every stage of product development: brief analysis, bespoke formulation, galenic design, regulatory compliance, sensorial optimisation and industrial scale-up.
Drawing on its expertise in intimate care, dermo-cosmetics and sensitive applications, Orescience develops formulas specifically designed to meet the physiological, sensorial and regulatory demands of sensitive areas. These developments cater both to retail, pharmacy and dermo-cosmetic brands, as well as players operating in clinical or specialised care settings.
Each formula incorporates a rigorous selection of suitable active ingredients and a high level of tolerance, in strict compliance with European regulations. Ongoing regulatory monitoring supports every project stage to ensure safety and compliance.
We also integrate consumer expectations regarding transparency, with formulas designed to be compatible with major international cosmetic evaluation platforms: Yuka, INCI Beauty, EWG Skin Deep, Think Dirty and CosDNA.
Each formula’s fragrance composition can also be crafted as a tailor-made olfactory signature, in collaboration with our in-house fragrance label, Le Parfum Français. This approach ensures the creation of safe, intimate-friendly fragrances, aligned with the sensorial expectations of diverse target markets.
Our developments combine scientific rigour and consumer insight to create care products that are effective, safe and aligned with the new codes of intimacy.
Pubic hair smoothing: an innovation at the heart of intimate cosmetics
This rapidly evolving segment represents a real differentiating opportunity for brands seeking to innovate with high-value intimate care products.
Are you looking for a laboratory to develop an intimate solution that reflects your brand’s identity and values?
Laboratoire Orescience puts its expertise at the service of bespoke innovations, designed to meet consumer expectations and market requirements.
Together, let’s shape a new generation of intimate care: more responsible, more effective and true to your brand’s DNA.
Discover pubic hair smoothing care, an intimate cosmetic innovation by Laboratoire Orescience, designed for soft, tamed and comfortable intimate hair.
