Scalp care emerges as the next key focus in haircare routines
Long overlooked, the scalp is now taking centre stage in the world of cosmetics. Reflecting a more holistic approach to beauty, it is increasingly recognised as the foundation of healthy hair. This shift in perception is opening up a fast-growing market segment: scalp care, an innovative category at the crossroads of dermatology, skincare, and natural cosmetics.
Both consumers and professionals are becoming more aware that an imbalanced scalp can undermine the beauty, density and vitality of the hair. In response, brands are developing specialist ranges with strong differentiating potential, particularly within the realms of clean beauty and dermocosmetics.
Why scalp care is becoming a cornerstone of haircare routines
Inspired by skincare principles, scalp care is becoming part of beauty rituals through targeted products such as balancing serums, prebiotic lotions, gentle exfoliants and soothing oils. This holistic approach treats the scalp as a dedicated zone in need of specific care.
One of the most popular practices is scalp exfoliation, long reserved for the face or body, which is now seen as an essential gesture to decongest, purify and stimulate the root zone.
Focus on exfoliation: an essential step for a healthy scalp
Just like the skin, the scalp is prone to build-up from sebum, pollutants, styling product residues and dead skin cells. This invisible layer disrupts the scalp’s balance, leading to itching, dandruff, oily roots and even slower hair growth.
Exfoliation helps to:
- Deeply cleanse without causing irritation
- Reactivate microcirculation around the hair follicles
- Promote better oxygenation and thus healthier growth
- Natural, sensorial formulations for effective exfoliation
Today’s innovative brands are incorporating gentle yet effective natural actives into appealing textures such as gels, creams and sticks. Key ingredients include:
- Sea salts or brown sugar: for gentle mechanical exfoliation
- Coffee grounds: a natural stimulant that boosts circulation
- AHAs (fruit acids), papaya or pineapple enzymes: for enzymatic exfoliation without abrasion
- Plant oils (jojoba, castor, black cumin / Nigella): to nourish and soothe
These formulations are appreciated for their sensorial appeal, eco-responsibility and proven performance.
Scalp care: a strategic opportunity for cosmetic brands
The « skinification » of hair, the integration of skincare principles into haircare, is reshaping the market. Developing a dedicated scalp care range, whether white-label or bespoke, allows brands to:
- Meet the growing demand for personalised, effective, and natural products
- Differentiate through an expert and holistic positioning
This segment is especially well-suited to:
- Dermocosmetic brands seeking high-tolerance formulations
- Natural and clean beauty ranges focused on purity and transparency
- Premium lines addressing scalp imbalances (sensitivity, stress, hair loss)
- Salons, spas and beauty institutes aiming to enrich their professional haircare offering
Laboratoire Orescience: Science, Beauty, Innovation
As a French expert in bespoke cosmetic development, Orescience supports brands in creating their scalp care range, from concept to manufacturing.
- Expert R&D: innovative formulations, proven efficacy
- Clean beauty commitment: natural ingredients, ethical sourcing
- Full-service support: from idea to market launch
Ready to expand into scalp care?
Get in touch and let’s develop a tailor-made range perfectly aligned with your brand identity.
