The cosmetics industry is fertile ground for entrepreneurs wishing to launch their own brand of beauty products. However, it is imperative to master the rules and regulations surrounding cosmetic claims. In this article, we offer a comprehensive guide for entrepreneurs wishing to embark on the development of a cosmetics brand, with a particular focus on the authorised wording on primary and secondary packaging.
The Crucial Importance of Cosmetic Claims
Cosmetic claims play a central role in the marketing of beauty products. They enable entrepreneurs to convey the benefits and characteristics of their products, thereby arousing consumer interest and influencing their purchasing decision.
Cosmetic claims are strictly regulated in order to protect consumers against misleading or deceptive information. To succeed in this field, entrepreneurs must comply with the specific regulations of each country or region in which they wish to sell their products. Although these regulations may vary, they share common guidelines, including the need to provide scientific evidence to support claims and to avoid unauthorised medical claims.
Authorised and Recommended Claims
Contractors may legitimately make claims that are supported by sound scientific evidence and comply with current regulations. Here are some examples of claims:
- « Reduces the appearance of wrinkles and improves skin elasticity. »
- Deeply moisturises and softens skin with natural ingredients ».
- Restores radiance to the complexion and reduces pigmentation spots thanks to plant extracts with lightening properties ».
Mistakes to avoid
It is imperative for entrepreneurs not to cross the regulatory boundaries when it comes to cosmetic claims. Here are some common mistakes to avoid:
- Exaggerating expected results or using terms such as « miraculous » or « instant ».
- Providing medical information or claiming therapeutic effects without the appropriate authorisation.
- Using non-specific or vague terms such as « best product on the market » without supporting evidence.
Common types of claim
When drafting claims for your cosmetic products, it is essential to categorise them correctly. Here are some common categories:
Hydration: Detail how your products can hydrate the skin and improve its moisture level.
Anti-ageing: Explore claims for reducing wrinkles, fine lines and skin ageing.
Brightening : Highlight claims for evening out skin tone and reducing pigmentation spots.
Soothing: Mention claims for soothing skin irritation and redness.
Cleansing: Explain how your products can remove impurities and purify the skin.
Sun Protection: Include claims for UV protection and prevention of sun damage.
The importance of dealing with a Trusted Cosmetics Laboratory for an International Scope
By following this advice and complying with regulations, you can develop effective and compliant cosmetic claims, enhancing the credibility and success of your cosmetics brand in today’s competitive market. However, it is essential to stress the importance of working with a trusted cosmetics laboratory such as Laboratoire Orescience, which assists entrepreneurs in drafting claims for a range of markets around the world, such as France and Europe, China, Vietnam, Thailand, Saudi Arabia, Brazil, Canada, India, the United States, Russia, and many others.
Laboratoire Orescience excels in understanding the specific regulations of each country and region, allowing you to tailor your claims to your target market. Our expertise ensures that your claims comply not only with the legal standards in force in France and Europe, but also with those of various international markets, reinforcing your brand’s compliance on a global scale.
By calling on Laboratoire Orescience, you benefit from the assurance that your cosmetic claims are not only effective from a marketing point of view, but also perfectly adapted to the regulations of each target market. This professional approach positions you advantageously in the cosmetics industry, fostering consumer confidence in your brand worldwide.
Because your success is also our success, Laboratoire Orescience puts all the expertise of its teams at your service and develops for you, and with you, your tailor-made, effective and innovative white label or private label cosmetic formula.
Send us your specifications, and let’s build together a unique offer for your brand!