Creating a cosmetics brand vs. becoming a distributor

In the thriving beauty industry, there are many opportunities for entrepreneurs wishing to enter the cosmetics business. There are two main options: becoming a distributor for an established cosmetics brand, or creating your own cosmetics brand. Although both approaches have their advantages and disadvantages, creating your own brand presents unique opportunities and offers much greater potential for development.

One of the main advantages of creating your own cosmetics brand is that you have the freedom to design innovative and unique products; you have total control over your strategy. As the creator of your own brand, you can explore new formulas, textures, colours and fragrances to meet the specific needs of your target customers. This creative control allows you to stand out from the competition by offering original products that reflect the entrepreneur’s personal vision.

As a distributor of an established brand, innovation is often limited to existing products, which can limit opportunities to stand out in an already saturated market, as you are dependent on the brand’s products and strategies. What’s more, because of MOQs (Minimum Order Quantity), distributors interested in working with a brand that is already present on the market could be at a disadvantage compared to their competitors who have already established partnerships with that brand and are buying in larger quantities. This situation considerably increases competition for new distributors, who must find ways to compete with those who benefit from advantages such as reduced MOQs and more advantageous purchase prices. As a result, these privileged distributors can offer more competitive selling prices, making it difficult for new entrants to position themselves and gain market share.

In conclusion, being a distributor of an established brand has its advantages, such as brand recognition and an existing customer base, but it is essential to take into account potential disadvantages such as MOQs, intense competition with other distributors and limitations in terms of innovation in a saturated market. Sound business planning and strategy are needed to succeed as a distributor in these conditions.

Creating your own cosmetics brand gives you the opportunity to develop a special relationship with your customers. By having total control over the brand and the products, you can tailor the customer experience to their specific needs. By listening to customers, fostering a feedback culture and collecting their feedback, both positive and negative, we can better understand their preferences and adjust our offers accordingly, which fosters long-term loyalty and increases the likelihood of positive recommendations. As you can see, listening to customers is the basis for building a solid customer relationship and ensuring the success and growth of the brand.

Long-term growth prospects:

Admittedly, creating your own cosmetics brand requires a greater initial investment than becoming a distributor. However, in the long term, it can be more profitable. By controlling production, distribution and profit margins, you can maximise your profits. What’s more, an established, well-positioned brand can attract investors or strategic partnerships, pave the way for international sales and boost overall sales.

A solid marketing strategy:

This includes an in-depth analysis of the competition, the definition of a clear positioning, the identification of its target clientele and the implementation of appropriate marketing tactics. Storytelling plays a crucial role in developing a strong and engaging brand identity, capable of arousing emotions in customers and building loyalty.

Succeeding in this highly competitive sector:

It is essential to stand out from the crowd by offering products with unique formulas and telling a captivating story. The power of storytelling is often underestimated, but it can be a powerful asset in creating an emotional bond with customers. By telling the brand’s story and sharing its values and vision, you create a bond of attachment with consumers, who will feel more inclined to support the brand over the long term.

What’s more, the freedom to create your own formulas and collaborate with specialist cosmetics research and development laboratories is a considerable advantage. This approach ensures that the products are high quality, innovative and precisely tailored to the specific needs of customers. What’s more, this collaboration allows us to be supported by the laboratory in terms of regulations, ensuring compliance with the standards in force. A tailor-made approach of this kind also offers greater flexibility to adapt to market developments and new trends, strengthening the brand’s ability to remain competitive and relevant in the cosmetics industry.

We firmly believe that everyone deserves a personalised skincare routine, and we attach great importance to the effectiveness of each cosmetic formulation. That’s why our team of Research and Development experts is on hand to guide you every step of the way in creating your custom formulas. Don’t hesitate to share your specifications with us, and let’s work together to develop a unique offering for your brand, perfectly adapted to your needs and in line with your values.