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Skin care formula: White Label vs Private Label

Are you planning to create your own line of skin care ?

You may be wondering which option to choose between white label and private label, as these terms are often used interchangeably. We’re here to help you understand the differences and choose the ideal manufacturer for the development of your cosmetics brand.

What is a white-label cosmetic product?

At Laboratoire Orescience, for over 25 years we have specialized in the creation and development of tailor-made cosmetic products, ready to be customized for your own brand. White-label products are pre-existing formulations, meticulously formulated and tested, which we make available to you for rapid marketing under your own label.

You’re an entrepreneur with a passion for the beauty industry, the owner of a hair salon, an aesthetic and beauty center, a pharmacy or a company specializing in skin care. You want to offer your customers a range of exclusive products, including shampoos, creams, serums, etc., incorporating the latest and most effective ingredients. This initiative is designed to strengthen your brand and broaden your service offering. By working with our White Label Laboratory, you can select the products that meet your needs from our wide range of ready-to-use cosmetic formulas. You can then define the quantity you require, and submit your ideas and designs for customized packaging and product labels. This approach enables you to create a unique, personalized white-label product range, in line with your corporate image and your customers’ expectations.

White-label products offer fast purchasing with minimal ordering requirements, the ideal solution for small and medium-sized businesses.

However, if you plan to distribute your products through retailers in the future, or if you’re looking for a truly unique solution, the creation of a private label (MDD), i.e. the development of a tailor-made cosmetic formula, might be more appropriate.

What is a private label?

Private labels are determined by the company or group of companies that market them. For cosmetics products, these brands are manufactured by a laboratory specialized in the development of cosmetic formulas, following precise specifications defined by the customer.

By opting for a private label, also known as an « own brand », you have the opportunity to create a fully customized cosmetic formula that perfectly meets your specifications. Our R&D team will work closely with you to develop an exclusive formula, taking into account your specific requirements, innovative ideas and brand values, while respecting your target budget, because we understand the importance of this financial aspect in the development of your brand.

Target budgeting, also known as target costing, is a forward-looking approach to product cost analysis. Its aim is to harmonize the costs required to produce the various product features with the relative importance attached to these features by customers. In other words, we optimize every aspect of your product’s development, from formulation to manufacturing, in line with your budgetary constraints, without compromising the quality and efficiency of the final product.

At Laboratoire Orescience, we firmly believe that every cosmetic formulation must prove its effectiveness. This inspiring vision, espoused by David Brocheriou, President of the Orescience Group, guides our approach on a daily basis. We place great emphasis on the efficacy of our products, because we believe in their ability to deliver real results and meet the highest expectations of our customers. Working closely with our partners, we develop tailor-made, innovative and powerful cosmetic formulas that deliver tangible benefits and an exceptional user experience. Our commitment to effectiveness drives us to constantly push back the boundaries of research and development, in order to create first-class cosmetic solutions recognized for their proven efficacy.

Whether you opt for white label or private label, Laboratoire Orescience will support you every step of the way, ensuring that your product meets the highest standards in terms of efficacy, safety and regulations.

Our team is here to guide you in choosing the best option for your objectives and business strategy.

Laboratoire Orescience offers you complete, full-service support at every stage of your project, from product development to compliance with European and international cosmetics regulations.

Our commitment goes beyond formulation and manufacturing, because we understand the crucial impact of regulatory compliance on your success. In addition to our regulatory expertise, we’re also here to support you on the marketing front.

Our team of marketing professionals works closely with you to create customized promotional strategies. We identify the distinctive features of your formulations and develop powerful messages highlighting the benefits and efficacy of your products.

From the creation of a brand identity to the design of attractive packaging, we guide you in the development of a strong, consistent brand image. We also advise you on the appropriate distribution channels to maximize your visibility and reach your target audience.

Our aim is to help you position your cosmetics range optimally in the marketplace, providing you with the tools and advice you need to attract and retain customers.

Send us your specifications, and let’s build together a unique offer for your brand!

Private Label Manufacturing | Cosmetics and Dermo-cosmetics

The Research and Development division of Laboratoire Orescience offer OEM Private Label | manufacturing solutions. Do you have a project ? Would you like to develop your own line of cosmetics, dietary supplements, haircare and perfumes ? Do you want to distribute our brands Orescience, Dermoskin and Exo Keratin ? Do not hesitate to contact us.
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Laboratoire Orescience is specialized in formulation, development and contract manufacturing of cosmetic products, perfumes and food supplements, made in France 🇫🇷

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