Competition has become increasingly fierce in the commercial sector, and it is a stimulus that encourages companies to surpass themselves, thus promoting innovation.
Many business owners overlook the power of a good scent marketing strategy.
What if a unique, tailor-made scent inspired by the elegance of Grasse French Riviera could define your company’s olfactory identity, while influencing your customers’ behavior?
For many professionals in the industry, the sense of smell is much more influential and effective than sight or images, which is why it is the best alternative for you to sell more.
Change your customers’ behavior with scent marketing!
Just as a beautiful window display can attract customers, an aroma can do the same. It’s even better if there’s a combination of the two to create a complete experience.
By implementing scent marketing in a retail environment, your brand will trigger gut reactions in customers and clients.
It is scientifically proven that a good smell gives off a sense of quality and well-being, which is why it is essential to make customers who visit you feel good and this can be done through smell.
The five senses play a fundamental role in the perception of the environment, and among the five senses, the sense of smell is the one that most influences the limbic system, responsible for the activation of memories and emotions.
Detecting and finding a soft, pleasant and fresh scent will make customers want to stay longer.
Choosing the right fragrance brings many more benefits than simply using diffusers and corporate air fresheners to camouflage odors in public or private spaces.
This is why olfactory marketing and the association of a fragrance in your business, hotel or restaurant is a lever not to be neglected, in order to influence the lasting experience of your customers.
This strategy will allow you to position your brand in the mind of your consumers thanks to a unique, custom-made fragrance.
The scent must be consistent with the products or services you offer. But you must keep in mind that it is an element that must be in line with the rest of the environment, with the type of architecture, the decoration, the location, the type of service or products, etc.
Smell a perfume, discover its different notes, enjoy its fragrance, remember an encounter, feel a sensation of well-being, live the moment…, that’s what olfactory marketing is all about!
Distinguish yourself from the competition, create an emotional bond thanks to woody, floral, amber, citrus accords, whatever the olfactory family, Laboratoire Orescience and Le Parfum Français creative house will accompany you in your olfactory marketing strategy, in order to create together an emotional bond and a solid and long-lasting relationship with your customers.
Send us your specifications, and let’s build together a unique and exclusive scent for your brand!