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Sexo-Cosmetics trend: the beauty and cosmetics industry invites itself under the comforter

The care and hygiene of the intimate area of men and women is no longer a taboo and intimate cosmetics are becoming more and more important on European market and export.

The beauty industry is inviting itself under the comforter, and consumers of beauty products are now ready!

According to a study published on April 9, 2022 on 2,400 American women by Benchmarking company [1], 98% of women believe that intimate care products contribute to fulfillment and happiness under the comforter. 75% of them, confide that products intended for intimate parts are as important as skin care for the face and body.

This new « Sexo-Cosmetic » trend consists in applying cosmetic care to intimate areas as we do for the face.

As it is a sensitive area, the intimate area requires special care, so it is fundamental to remember that intimate cosmetics should not be applied in the internal area of the intimate area or come into contact with the mucous membranes, in order to avoid burns, dryness, irritations or other infections.

Among the most popular products in the market of cosmetics and intimate hygiene, the place is for gels and intimate cleansers with lactic acid, because although the vagina is self-cleaning, the vulva (which consists of the labia majora and minora) is not, so it is always good to remember to use an intimate cleanser for this ultra sensitive area.

In the new trends of intimate care for women, the volumizing and firming gel that allows to increase the size of the breasts and the buttocks… without surgery, intimate scrubs and peels, moisturizing balms for the vulva, intimate oils that help fight against vaginal dryness and symptoms of vulvovaginitis thanks to their moisturizing, soothing and healing properties, intimate musk perfumes also known as « Musk Tahara or White Musk », a thousand-year-old tradition that allows women to eliminate odors that may emanate from the intimate parts during the menstrual cycle, or lightening creams to treat hyperpigmentation of intimate areas such as the pubic mount, the vulva, the anus and inter-gluteal groove as well as the inner thighs and underarms.

And let’s not forget about men’s intimate areas, because the market for men’s cosmetics is also growing, according to a report by Persistence Market Research [2], the global market for men’s skin care products is expected to reach an annual growth rate of 8% between 2021 and 2031.

With surprising, novel or simply amusing innovations, such as moisturizing and refreshing creams for freshly shaved testicles, deodorants and refreshing anti-irritation sprays that address an as old as the world male problem: testicular perspiration, depilatory or lightening creams specially developed for men’s intimate areas, or exfoliants to remove dead cells and invisible impurities from the testicles

As you will have understood, the intimate care niche is in full expansion, which is why Laboratoire Orescience and its R&D team offer you customized support in the development and manufacture of tomorrow’s cosmetic formulas and products.

Research and development is a pillar of our strategy, thanks to a permanent monitoring and decoding of the new trends of the world market, we help our customers to sublimate the latest beauty trends.

Are you looking for a laboratory manufacturer to create your own range of private label cosmetics?

Send us your specifications, and let’s build together a unique offer for your brand.

[1] study published on April 9, 2022 by Benchmarking company

[2] report published in July 2021 by Persistence Market Research

Private Label Manufacturing | Cosmetics and Dermo-cosmetics

The Research and Development division of Laboratoire Orescience offer OEM Private Label | manufacturing solutions. Do you have a project ? Would you like to develop your own line of cosmetics, dietary supplements, haircare and perfumes ? Do you want to distribute our brands Orescience, Dermoskin and Exo Keratin ? Do not hesitate to contact us.