In the web domain, influence is linked to e-reputation, a business strategy known as influencer marketing.
Influencer marketing has become a powerful lever for the cosmetics industry, as it allows to collect consumer feedback, but also to test products, boost sales and increase brand awareness.
Today, it is difficult to imagine social networks without them, they started as anonymous, but over the years they have become real digital entrepreneurs. Influencers don’t just present a product, they are also content writers, photographers or web developers / programmers.
Real sources of inspiration for millions of women and men on their networks, the world of web influencers now offers a real show broadcasted 24 hours a day on platforms such as Instagram, TikTok, Youtube, Facebook, Snapchat, MYM, Vinted, Onlyfans, Pinterest…), or Asian platforms such as Weibo, WeChat, QQ, Douyin (Chinese TikTok), Bilibili on which work KOLs (Key Opinion Leader), the name given to the star influencers in Asia.
Let’s take a look at beauty influencers on social networks.
A beauty influencer or Skinfluencer can be considered as a virtual friend, who offers his followers precious tips and tricks on new trends, tutorials, beauty routines, makeovers, decryptions and product tests, in the field of cosmetics, makeup, skin care, hair products, permanent makeup, teeth whitening, or even plastic surgery.
The sales of their products break records as soon as they are launched.
Among the most influential of this new wave, we find Kylie Jenner, the youngest of the famous Kardashian family clan. At only 25 years old, this young beauty influencer is a real successful entrepreneur, so much so that Forbes magazine named her the youngest billionaire in history with a capital of more than 400 million dollars earned in only 18 months.
Nowadays, influencers have become real businesswomen and have used their notoriety to reach the ultimate consecration: CREATE THEIR OWN COSMETIC BRAND.
Faced with a saturated and highly competitive market, beauty queens must redouble their ingenuity to emerge in the face of increasingly aggressive competition. This is why, in just a few years, Laboratoire Orescience has become the creator and manufacturer of cosmetic products for influencer marketing stars.
A powerful weapon for the growth of your brand!
Laboratoire Orescience is inspired by the latest trends in cosmetics, and offers the world of beauty influencers a true full 360 service, which brings together all the know-how of cosmetics professionals in a « turnkey » offer.
Whatever the size of your project, Laboratoire Orescience’s teams will support you in Research & Development (R&D), marketing/digital, brand storytelling, packaging, graphic design, screen printing, manufacturing, regulatory affairs, efficacy testing, packaging, quality control, logistics…
Because your innovation is our core business, we build for you and with you, the branding of a successful cosmetics brand!